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AME Industry Sector Program Summary


The Arts, Media, and Entertainment (AME) Industry Sector is a California Department of Education (CDE) program designed to identify and develop curriculum, standards, instructional resources, and assessment strategies for teachers, students, guidance personnel, curriculum planners, and administrators. Leadership in the AME Sector is fostered through partnerships with a variety of media and entertainment industry partners and key representatives from the California Community Colleges, California State Universities, and the University of California Postsecondary Education systems. The program identifies tools, resources, strategies, activities and standards to assure that students are offered challenging, relevant academic and career-related experiences. Through on-going implementation of high quality, standards-based programs, students may access a range of sequential courses of study developing skills in Design, Visual and Media Arts, Performing Arts, Production and Managerial Arts, and Game and Simulation Design pathways, as well as focused in-depth study of specific AME Sector careers.


CDE services for the AME Industry Sector are located within the High School Innovations and Initiatives Office. The CDE assigned AME Industry Sector Lead and participating industry partners support implementation of a quality standards-based program of instruction for AME.

The specific services and program objectives include the following:

Beginning in 2012, the AME Sector will launch a new career pathway in Game and Simulation Design. The use of computer games and simulations exists in almost every other industry and this new pathway will help prepare students to take a leading role in this rapidly expanding segment of the AME industry.


Local school-based AME instructional programs are a part of the entire educational experience at high school. In addition to the variety of training options provided by California Community Colleges and Regional Occupational Programs and private postsecondary institutions, the University of California and California State University systems list over 3,700 AME courses statewide which satisfy a-g requirements for university admission.

Raising the quality of discipline specific instruction by including, where possible, the Common Core and academic subjects content standards and the Visual and Performing Arts Content Standards with the recently adopted state CTE AME Standards results in the following:


AME courses and broad-based programs are supported by a variety of state, federal, and private funding streams, including California Partnership Academy Grants, Specialized Secondary Programs Grants, and the Carl D. Perkins Vocational and Technical Education Act funds. Certain AME pathway programs are also supported by the Career Pathways Trust Grants as part of local or regional collaborative. Additional funds for leadership development in this industry sector are provided through federal Carl D. Perkins funds. The AME Industry Sector Lead in the High School Innovations and Initiative Office is assigned to oversee and monitor projects and activities supporting the AME Industry Sector programs.

Arts, Media, Entertainment Model Demonstration Sites

Student enrollment in Arts, Media, and Entertainment (AME) programs have grown by 10% or more for each of the past 6 years.  In 2012–14 sector enrollment has grown to 147,000 plus students in four sector career pathways.  This grant will fund a total of eight regional AME Model Demonstration Sites which will provide dissemination of best practices and regional technical support in the four AME pathways. Each site will receive $15,000 in grant funding to provide two regional Demonstration Days per year at which they would will share pathway standards based curriculum, program design, collaboration strategies, and industry partnership resources. In addition each site would share best practices at a minimum of two statewide or local conferences each year and provide technical assistance to build regional AME capacity.

Students Served

AME Industry Sector curriculum programs serve over 147,000 students statewide in grades seven through twelve. AME programs exits in a variety of delivery models, including District CTE, Linked Learning and California Partnership Academies, Regional Occupational Programs, Tech Prep 2+2, and articulated Community College programs.

Questions: Jack Mitchell | | 916-319-0504 
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