4100 Advertising Services
This instructional program prepares individuals to master marketing foundations and apply principles to the unique characteristics of the advertising services industry and perform functions and tasks related to creating, executing, transmitting, and evaluating commercial messages on the promotion and sale of products, services, and institutions.
4119 Customer Service Representative
This instructional program prepares individuals to provide customer services unique to a variety of industry and/or company environments. Customer services may include the following: opening and closing credit accounts; investigation and resolution of product or service problems of customers; arranging for repair or replacement of defective products; providing technical information to customers related to products or services sold; resolving customer complaints; contacting delinquent account customers; arranging for custom or specialized products or services for customers; providing inside and outside sales support services; and communicating with customers in writing and in person to assess/evaluate customer satisfaction.
4103 Financial Services
This instructional program prepares individuals to master marketing foundations and apply principles to the unique characteristics of the financial services industry and perform marketing functions/tasks in financial institutions such as commercial banks, savings and loans associations, credit agencies, credit unions, consumer-finance companies, collection agencies, security and commodity brokerages, and credit departments of business enterprises.
4104 Floristry
This instructional program prepares individuals to master marketing foundations and apply principles to the unique characteristics of the floral industry and perform marketing functions and tasks in retail and wholesale floral operations.
4107 General Merchandise Retailing
This instructional program prepares individuals to master marketing foundations and apply principles to the unique characteristics of the general merchandise retailing industry and perform marketing practices and tasks in general merchandise retail operations.
4110 Hotel and Lodging
This instructional program prepares individuals to perform marketing and management functions and tasks in any business enterprise primarily engaged in lodging services and related convention services.
4113 International Trade
This instructional program prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing industrial and consumer goods in world markets. The program emphasizes trade controls, foreign trade operations, negotiation practices, monetary issues, international public relations, and locating markets.
4122 Marketing Fundamentals
This instructional program prepares individuals to perform basic marketing functions common to a variety of enterprises and provides foundational knowledge, skills, and attitudes for advanced or specialized study in marketing. Students study marketing foundations and principles, including customer service, promotion, pricing, finance, selling, risk management, marketing information management, and product/service planning.
4117 Recreation and Travel
This instructional program prepares individuals to perform marketing functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of leisure time. Recreation includes products and services related to entertainment, sports, hobbies, and cultural activities. Travel includes enterprises that furnish travel information, arrange tours and transportation, and serve as ticket agencies for transportation carriers.
4106 Restaurant Marketing
This instructional program prepares individuals to master marketing foundations and apply principles to the unique characteristics of the restaurant industry and perform marketing functions and tasks in business enterprises engaged in food and beverage services.
4121 Small Business Ownership and Management
This instructional program prepares individuals to perform marketing and management functions and tasks associated with starting, owning, and operating a business. Students learn the principles and methods of organizing a business firm and for combining resources to produce goods and services, taking account of costs, profits, and the nature and extent of competition in markets.
4114 Virtual Enterprise
This instructional program is a simulated business offered locally and coordinated statewide by the Virtual Enterprise (VE) Center in Kern High School District, which also manages California Virtual Enterprise online resources for use by trained teachers and students. In the VE instructional program, students establish and run a simulated business to prepare them for working in a global business environment. The students determine the nature of their business, its products and services, and its management and structure. They learn the daily operations of a business under the guidance of a consultant (teacher) and with the support of real business partners. Emphasis is placed on using current business software packages and the internet for business transactions, research, and resources.
4198 Other Marketing Course
This designation is for a department head whose responsibilities may include but not be limited to curriculum coordinator, lead teacher, or department supervisor.
