October 10, 2012
Dear County and District Superintendents:
JOIN THE CELEBRATION FOR CAREER AND TECHNICAL EDUCATION MONTH AND OUR CAREER READINESS CAMPAIGN
As you know, career technical education (CTE) is a powerful motivator for California’s young people and a valuable part of California’s economy. When students can see a pathway from classrooms to careers, they are much more likely to graduate high school with the skills and experience they need to succeed and to help our businesses succeed. That is a story we should tell, and I hope you will join me and the California Department of Education (CDE) in doing just that in February 2013, when we celebrate Career and Technical Education Month. We want you to highlight your efforts and success stories for the public, key stakeholders, and the local media.
The CDE plans to coordinate a series of events supporting CTE and my Career Readiness Initiative in Sacramento and throughout the state over the coming year. Raising the public’s awareness of the value of CTE programs is even more critical in these economically challenging times.
A few of the activities you could engage in include open houses, local business forums, legislative briefings, program tours, fact sheet mailings, and press visits. You may also consider providing presentations to your local Parent Teacher Association, your district school board and administration, and civic and business groups.
In promoting your local programs, you may want to focus on a few key points about your CTE efforts, including how they:
Here are some things to think about in preparing your events:
If you are planning activities or if you have any questions, please contact Tom Mays, Staff Services Manager, Career and College Transition Division, by e-mail at firstname.lastname@example.org so the CDE can publicize these great achievements statewide. The CDE may also share your stories on the California CTE Twitter account at https://twitter.com/CaliforniaCTE and the California CTE Facebook Web page at https://www.facebook.com/pages/California-CTE/350885248257044?fref=ts .
I look forward to working with all of you to get the word out about what CTE means to our students and our state.