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November 2011 Minutes

California Environmental Education Interagency Network November 2011 Meeting Minutes.
California Environmental Education Interagency Network (CEEIN)
November 17, 2011
California Department of Education
1430 N Street, Suite 4309, Sacramento, CA 95814
Lead:  Mike Brugh
Note taker: Ingrid van Dijk


Bobbie Winn
Mike Brugh
Donna Pozzi                                                            
Annie Kohut Frankel (phone)
Natalie Lee (phone)                                               
Kay Antunez
Susan Knadle                                                         
Mary Welna
Amy Vierra                                                               
Melissa Langeland
Michelle Robinson                                                 
Sharon Jang – via email


Approval of minutes for September and October meetings postponed until January. Updates on outstanding action items also postponed until January.

Committee Reports and Discussion
Administration & Organization
Communications and Outreach
Leadership, Legislation and Diversity

Jim Greco sent an email stating the “Environmental Literacy Task Force” has not been approved by CDE. “No Child Left Inside” will probably not pass, and there is no funding for it if it does. There isn’t internal CDE support for the Task Force but there is external interest. Tom Torlakson’s position on the issue is unknown; discussions are underway.

EEI Updates
Guest Speaker

Amy Vierra, Natural Resources Agency

“Thank You Ocean” Program (partnership between State of California and NOAA’s office of National Marine Sanctuaries)

The main goal of “Thank You Ocean” is to raise awareness of the benefits the ocean provides for us, and to promote ocean stewardship. Their catch phrase is “Oceans take care of us, let’s return the favor.” The program started with the Ocean Communicator Alliance in 2006.

Public Service Announcements (PSA) were produced to raise awareness of the concern and aired on the web site, on social media, You Tube, and on television. The desired result was/is for changed behavior and raised awareness of the problems. Evaluating the effectiveness of the PSAs has been difficult.

The website is designed to be an interactive portal for the public, including podcasts and various links for more information. There has been some print advertising on billboards, bus shelters, in magazines and newspapers, again, to raise awareness and point people to the web page for more information. The web page has four main focus points: Climate Change, Marine Debris, Water Pollution, and Marine Life Decline.

One handicap to the program is the limitations on advocacy messages that can be voiced. The best they can do is link to other organizations that can do it.

With the help of some federal grants a bilingual campaign was done in Santa Barbara, with posters, radio spots, and more. Volunteers did surveys afterward to try and evaluate the effectiveness of campaign.

Thank You Ocean, together with the Coastal Commission, is sponsoring a photo contest with members of the public posting their pictures to the web page and voting on the photos posted.

Major challenges faced by the program:

Amy would love to this program to be a vehicle for other agencies to get their messages out, for agencies to see the value in engaging with Thank You Ocean.

The web page does have ‘Just for Kids’ section. It’s limited and not curriculum oriented at this time. Amy will connect with Natalie to work on working standards into the materials presented for kids.



Bobbie: General:
What’s New in Your World


Forestry Institute for Teachers (FIT) brochures passed out.

Arbor Day/Week promotion for kids to grasp the importance of trees.

Resource Area for Teachers (RAFT) holds workshops promoting hands on learning.

Mary Welna from CAL FIRE’s Communication’s office mentioned the wildfire defense program/campaign – radio ads, printed ads that are colorful and not “scary.”

Donna (Parks)

Move out to McClellan coming for some State Parks offices and warehouses currently in West Sacramento; idea is to make it more of a public facility at that location.

PORTS program has two new sites:

Bobbie (Fish and Game)

DFG launching a campaign in Tahoe/Truckee area emphasizing bears and keeping them wild. They have announced a film contest for high schoolers to make short films about ‘how to live with bears’.

American Fisheries and Wildlife Association has guidelines with benchmarks, curriculum for teachers that are downloadable. They address the question of what educators should be teaching in the classroom to help with wildlife issues. Bobby will send a link.

Susan (OEHHA) – nothing to report Michelle (DWR)

Art contest for kids (4-6 grades) for Creek Week – How We Care for Creeks (link to be sent). This campaign will start with just one school district (San Juan Unified).

Also working on teacher check out bins for CREEC coordinators. The bins will include EEI materials and other items the coordinators have requested. Emphasis to be water issues along with general environmental issues. Some printed materials are available for teachers. Teacher will have to pick up the bins, they won’t be shipped.

Discussion brought out the need for outcome-based materials to be include (i.e., quizzes). Possibly do an initial classroom presentation and leave the kit for the teacher to use, then do a follow-up afterward.

Mike (CDE)

Next generation of science standards are being developed, to include engineering. This is a 20 state initiative. The draft of the standards should be out middle of next year.

Green Ribbon program – 4 nominations from California to become Green Ribbon Schools. There are specific criteria that need to be met to be eligible.

California STEM Service-Learning Initiative – 40 High School afterschool programs from three of the 8 regions have been identifie to participate in the Initiative.

CSU Math/Science Teacher Initiative – undergrads and multi-subject teachers targeted to tutor, shadow, etc. – will be recruited to be STEM Service-Learning Project Advisors over one school year. Pilot program to be done in 4 regions.


Poster contest at schools, targeting after school programs; mostly private schools respond.

Michelle will help with providing expanded teacher/school lists to connect with for the contest.

Annie (Coastal Commission)

Photo contest

Travelling photo exhibit – emphasizing environmental stewardship

Student art and poetry contest, deadline late January

Sending out info to coastal visitor centers and libraries as avenues of outreach

Resource Workshop by CRC in Santa Cruz, introduced teachers to EEI

Natali (CAL EPA, Office of EEI) – no additional news

Sharon (US-EPA)

EPA updated/revamped their student’s website External link opens in new window or tab. . There is also a new environmental blog for students where students can tell EPA what they’re doing to protect our environment and they can read what other kids are doing. There are links to other student environmental sites External link opens in new window or tab. as well as contests they can enter.

EPA has also launched a new teachers award program together with the White House Council on Environmental Quality: Presidential Innovation Award for Environmental Educators. This program recognizes outstanding K-12 teachers who employ innovative approaches to environmental education and use the environment as a context for learning for their students. Two teachers from each EPA Region will be selected to receive this award External link opens in new window or tab. .

President's Environmental Youth Award External link opens in new window or tab. , application deadline December 31, 2011.

Action Items
Questions: Anne Stephens | | 916-319-0241 
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