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Keywords


This page is part of the California Department of Education (CDE) Web Design Standards, which only applies to specific CDE Web sites. Visit the CDE Web Standards to determine if these standards apply to a specific Web product (Web site, Web page, Web document, or Web application) that has been developed by or for the CDE.

Most Web pages (not including Web applications) on all CDE Web sites are created using Adobe's Contribute software templates. WebNETS, which is a custom software application that was created by CDE staff, is also necessary in order to create and process most Web pages on the CDE's public Internet site. Portions of these standards, where noted, apply only to CDE users of Contribute or WebNETS software; or to Web application developers.

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Keywords are used by some search engines to help classify and rank Web pages and documents. Keywords are hidden in the HTML metadata for Web pages and in the properties area for Web documents. In the past, keywords were misused on many Web sites, so search engines (e.g., Google, Yahoo!) have decided to no longer use them to rank search results. For the CDE Internet and Intranet sites, the primary reason to use keywords is to allow CDE's own search engines to find, categorize, and rank pages.

Use of keywords is optional for all CDE Web pages and documents.

Definition

A "keyword" is a single word or phrase included in the metadata of a Web page or Web document and is used to help search engines catalog the content of the page or document.

Requirements (when keywords are used)

Recommendations

For the Intranet

Contribute must be used to enter keywords into Web pages for the Intranet. After creating a new page or when editing an existing page, the keywords may be accessed while in "edit" mode by choosing Format and then Keywords and Description from the main menu in Contribute.

Keywords for index pages on the CDE Intranet cannot be entered using Contribute, and must be submitted to the Web Services Office because keywords for index pages are added via a database.

For the Internet

WebNETS is used to enter the keywords metadata into CDE Internet Web pages. Once entered into WebNETS, the keywords will be included in the background HTML code of the Web page.

Keywords for index pages on the CDE Internet cannot be entered into Contribute/WebNETS, and must be submitted to the Web Services Office because keywords for index pages are added via a database.

For Web Applications

HTML metadata keywords may be specified for main or login pages and for others if the page will be indexed by search engines. Use <meta name="robots" content="noindex,nofollow"> if the page is not a main or login page and should not be indexed.

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Questions:   Web Services Office | tsdweb@cde.ca.gov
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