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January 2010 Web Standards Change Log

Log for all Web standards changes that were implemented in January 2010.

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Intranet Content Approval Standards

Section
(Heading)
Old Standard New Standard
Intranet Content Approval Standards
(CDE Intranet)
Terms "writer" and "publisher"...

...are replaced with "iContributor" and "iPublisher" respectively throughout the entire document.

Web Design Standards Changes

Section
(Heading)
Old Standard New Standard
Keywords Keywords are used by search engines to help classify and rank Web pages and documents. Keywords are hidden in the HTML metadata for Web pages and in the properties area for Web documents. In the past, keywords were misused on many Web sites, so search engines (e.g., Google, Yahoo!) have taken steps to lessen the importance of keywords in the results the search engines generate and they block some pages and sites from their results altogether when keyword misuse is apparent.

Keywords are used by some search engines to help classify and rank Web pages and documents. Keywords are hidden in the HTML metadata for Web pages and in the properties area for Web documents. In the past, keywords were misused on many Web sites, so search engines (e.g., Google, Yahoo!) have decided to no longer use them to rank search results. For the CDE Internet and Intranet sites, the primary reason to use keywords is to allow CDE's own search engines to find, categorize, and rank pages.

Use of keywords is optional for all CDE Web pages and documents.

Keywords
Requirements
N/A Added "(when keywords are used)" to Requirements heading.
Keywords
Requirements (when keywords are used)
  • All Web pages and documents that might be indexed by search engines (including the California Department of Education's (CDE) internal search engines) must have at least one keyword.
  • Keywords must be separated by a comma and a space.
  • Do not exceed 1,024 total characters for all keywords including the keywords and the commas and spaces that separate them.
  • Keywords must be individually selected for each page or document. Simply copying a single keyword over and over or copying a portion of the title or description is not allowed.
  • A single word may not appear in a page or document's keywords section more than three times.
  • Never use techniques that are designed to fool or confuse any search engine. For example, hidden text or keywords that are not related to the content.
  • When multiple keywords are used, they must be separated by a comma and a space.
  • Do not exceed 1,024 total characters for all keywords including the keywords and the commas and spaces that separate them.
  • Keywords must be individually selected for each page or document. Simply copying a single keyword over and over or copying a portion of the title or description is not allowed.
  • A single word may not appear in a page or document's keywords section more than three times.
  • Never use techniques that are designed to fool or confuse any search engine. For example, hidden text or keywords that are not related to the content.
Keywords
Recommendations
  • Generally there should be three to nine keywords.
  • Anything beyond 300 characters may be ignored by search engines, so the value of keyword content beyond 300 characters is questionable.
  • Keywords listed at the beginning of the keywords section are considered more important by some search engines.
  • Keywords should not repeat words or phrases that are in the title or description/subject within metadata for Web pages or the properties for Web Documents.
  • Keywords can be used whether they are included in the document's content or not. Authors should strongly consider editing the page or document content to include any keywords that are not in the content.
  • There is no reason to capitalize keywords because they are read by search engines as non-case sensitive.
  • Consider adding keywords for common misspellings of the most important words associated with the content.
  • Generally there should be no more than three to nine keywords.
  • Don’t use keywords that repeat words or phrases that are in the metadata title or description/subject for Web pages or Web Documents.
  • There is no reason to capitalize keywords because they are read by search engines as non-case sensitive.
  • Consider adding keywords for common misspellings of the most important words associated with the content.
  • Consider adding abbreviations that are related to content, but do not appear in the title, description, or content.
Keywords
For the Intranet
Contribute must be used to enter keywords into Web pages for the Intranet. After creating a new page or when editing an existing page, the keywords may be accessed while in "edit" mode by choosing Format and then Keywords and Description from the main menu in Contribute.

Contribute must be used to enter keywords into Web pages for the Intranet. After creating a new page or when editing an existing page, the keywords may be accessed while in "edit" mode by choosing Format and then Keywords and Description from the main menu in Contribute.

Keywords for index pages on the CDE Intranet cannot be entered using Contribute, and must be submitted to the Web Services Office because keywords for index pages are added via a database.
Keywords
For the Internet
WebNETS is used to enter the keywords metadata into CDE Internet Web pages. Once entered into WebNETS, the keywords will be included in the background HTML code of the Web page.

WebNETS is used to enter the keywords metadata into CDE Internet Web pages. Once entered into WebNETS, the keywords will be included in the background HTML code of the Web page.

Keywords for index pages on the CDE Internet cannot be entered into Contribute/WebNETS, and must be submitted to the Web Services Office because keywords for index pages are added via a database.
Keywords
For Web Applications

HTML metadata descriptions and keywords must be specified for main or login pages and for others if the page will be indexed by search engines. Use <meta name="robots" content="noindex,nofollow"> if the page is not a main or login page and should not be indexed.

HTML metadata keywords may be specified for main or login pages and for others if the page will be indexed by search engines. Use <meta name="robots" content="noindex,nofollow"> if the page is not a main or login page and should not be indexed.
Hyperlinks
Links to Web Pages and Documents
Links in Web pages (including Web application pages) must use descriptive link text that matches the title of the destination page or document title. Using a URL as link text is not allowed in Web pages except for pages that utilize the Department's Contribute letterhead or memorandum templates. See the Layout and Formatting section of these Design Standards for additional information on Contribute templates and see the CDE Correspondence Guide (CDE Intranet) for more information about adding hyperlinks to Web pages that use the letterhead and memorandum Contribute Templates.

Links in Web pages (including Web application pages) must use descriptive link text that matches the title of the destination page or document title; or that precisely describes the destination page or its content.

Using a URL as link text is not allowed in Web pages except for pages that utilize the Department's Contribute letterhead or memorandum templates. See the Layout and Formatting section of these Design Standards for additional information on Contribute templates and see the CDE Correspondence Guide (CDE Intranet) for more information about adding hyperlinks to Web pages that use the letterhead and memorandum Contribute Templates.

Web Documents, Section 1
Web Documents that Can Be Used table

Item
10

Document Type
PowerPoint Files

MS Word
PPT file is OK if a Web page alternative is also available

PDF
PPT file is OK if a Web page alternative is also available

Other Formats
PPT file is OK if a Web page alternative is also available

Item
10

Document Type
PowerPoint presentations require an Alternate Accessible Version (see the AAV Section of the Web Design Standards document) whenever a PPT file is posted to the CDE Web site. However, if an accessible PDF is posted instead of a PPT, no AAV is necessary and page length restrictions on the use of PDF are waived.

Except in training situations where the posted PPT will be used for subsequent presentations, replacement with an accessible PDF is strongly recommended.

MS Word
Optional additional version only.

PDF
Recommended as a replacement version for PPT. Waives AAV and all page number requirements if used instead of PPT.

OK as an optional additional version if PPT and AAV are both present.

Other Formats
N/A

Link Notations
Fixed Broken Link

Fixed broken link on July 20, 2009

N/A

Accessible Alternative Versions
  • All PowerPoint presentations.
  • All PowerPoint presentations posted with .ppt or .pps file extensions.
Questions Line Annual review on September 15, 2009, no changes.

N/A

Division Content Areas (Intranet)

Annual review on September 15, 2009, no changes.

N/A

Exceptions
(The Fiscal Report)

Issues of The Fiscal Report would not typically be allowed to be presented as Word documents, but they are excepted from the requirement that they be posted as Web pages as indicated in the Web Documents section of the Design Standards. Also, they are excepted from the requirement to use black Arial text only. They may display the main masthead for an issue of The Fiscal Report may use an image in place of a heading. Link text is not required to be blue. Following the CDE Style Guide is not required.

Issues of The Fiscal Report may be posted to the CDE Intranet Web site as they are received from School Services of California.

However, copies of The Fiscal Report containing links to videos on the School Services of California Web site are only allowed if the videos are fully accessible. Otherwise links to the videos must be removed from the reports and these reports will fall under the disclaimer that is contained on the main Intranet Web page for The Fiscal Report.

Maintenance, Upkeep, and Ongoing Quality Assurance Standards (New Web Standard)

Section
(Heading)
Old Standard New Standard
Entire Standards (New)
N/A

Maintenance, Upkeep, & Quality Assurance Standards

Other Pages Related to Web Standards

Section
(Heading)
Old Standard New Standard
Web Standards

N/A

Annual review on September 15, 2009, no changes.

Added references to new Maintenance, Upkeep, & Quality Assurance Standards

October 2008 Web Standards Change Log
Annual review on September 15, 2009, no changes.

N/A

December 2007 Web Standards Change Log Annual review on September 15, 2009, no changes. N/A
Web Application Review Team (WebART) Annual review on September 15, 2009, no changes. N/A
Related Content
Questions:   Web Services Office | tsdweb@cde.ca.gov
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