January 2010 Web Standards Change Log

...are replaced with "iContributor" and "iPublisher" respectively throughout the entire document.

Keywords are used by some search engines to help classify and rank Web pages and documents. Keywords are hidden in the HTML metadata for Web pages and in the properties area for Web documents. In the past, keywords were misused on many Web sites, so search engines (e.g., Google, Yahoo!) have decided to no longer use them to rank search results. For the CDE Internet and Intranet sites, the primary reason to use keywords is to allow CDE's own search engines to find, categorize, and rank pages.

Use of keywords is optional for all CDE Web pages and documents.

• When multiple keywords are used, they must be separated by a comma and a space.
• Do not exceed 1,024 total characters for all keywords including the keywords and the commas and spaces that separate them.
• Keywords must be individually selected for each page or document. Simply copying a single keyword over and over or copying a portion of the title or description is not allowed.
• A single word may not appear in a page or document's keywords section more than three times.
• Never use techniques that are designed to fool or confuse any search engine. For example, hidden text or keywords that are not related to the content.

• Generally there should be no more than three to nine keywords.
• Don’t use keywords that repeat words or phrases that are in the metadata title or description/subject for Web pages or Web Documents.
• There is no reason to capitalize keywords because they are read by search engines as non-case sensitive.
• Consider adding keywords for common misspellings of the most important words associated with the content.
• Consider adding abbreviations that are related to content, but do not appear in the title, description, or content.

Contribute must be used to enter keywords into Web pages for the Intranet. After creating a new page or when editing an existing page, the keywords may be accessed while in "edit" mode by choosing Format and then Keywords and Description from the main menu in Contribute.

WebNETS is used to enter the keywords metadata into CDE Internet Web pages. Once entered into WebNETS, the keywords will be included in the background HTML code of the Web page.

Links in Web pages (including Web application pages) must use descriptive link text that matches the title of the destination page or document title; or that precisely describes the destination page or its content.

Using a URL as link text is not allowed in Web pages except for pages that utilize the Department's Contribute letterhead or memorandum templates. See the Layout and Formatting section of these Design Standards for additional information on Contribute templates and see the CDE Correspondence Guide (CDE Intranet) for more information about adding hyperlinks to Web pages that use the letterhead and memorandum Contribute Templates.

Item
10

Document Type
PowerPoint presentations require an Alternate Accessible Version (see the AAV Section of the Web Design Standards document) whenever a PPT file is posted to the CDE Web site. However, if an accessible PDF is posted instead of a PPT, no AAV is necessary and page length restrictions on the use of PDF are waived.

Except in training situations where the posted PPT will be used for subsequent presentations, replacement with an accessible PDF is strongly recommended.

MS Word
Optional additional version only.

PDF
Recommended as a replacement version for PPT. Waives AAV and all page number requirements if used instead of PPT.

OK as an optional additional version if PPT and AAV are both present.

Other Formats
N/A

Link Notations
Fixed Broken Link

Maintenance, Upkeep, & Quality Assurance Standards