Skip to main content
California Department of Education Logo

Business and Marketing Program Summary

Summary of the programs and service that support business and marketing.

Programs and Services

California Department of Education staff provides leadership for the following programs and services that support business and marketing education:

  • Development of instructional resources, such as Model Curriculum Standards, Integrated Performance Activities, and Economics of Business Ownership
  • Comprehensive staff development activities that include statewide conferences, regional workshops, and summer institutes
  • Development of assessments in business education that incorporate the Business Technology Core.
  • Sponsorship and coordination of the career-technical student organizations: DECA, and Future Business Leaders of America (FBLA)
  • Development of business education programs, such as career path clusters, exploring business technology, and entrepreneurship


The federal Carl D. Perkins Vocational and Technical Education Act provides funds annually to support state and local business and marketing education programs.

Students Served

The largest career-technical education enrollment in California is Business and Marketing Education, serving over 650,000 students annually. Additionally, the California Department of Education supports two career-technical student organizations–DECA and FBLA. These two leadership training organizations annually serve over 9,200 students.

More than 4,000 instructional programs in Business Education are offered in secondary schools, Regional Occupational Centers/Programs, and adult schools.


California Department of Education supports the following business and marketing programs and services resulting in a variety of tangible outcomes:

  • Staff training activities for teachers, administrators, and counselors
  • Curriculum materials which are based on content and performance standards
  • Partnerships with representatives of business and industry
  • Instructional resources, such as the Workplace Strategies Manual, Program Sequence Guide, and similar documents
  • Grade-level articulation (elementary through postsecondary)
  • On-site technical assistance in program and instructional delivery systems

Benefits for Students

Business and marketing education programs and services provide the following benefits for students:

  • Interpersonal, teamwork, and leadership skills necessary to function in multi-cultural business settings
  • Select and apply the tools of technology as they relate to personal and business decision making
  • Career awareness and related skills to enable students to make viable career choices and become employable in a variety of business careers
  • Communicate effectively as writers, listeners, and speakers in social and business settings
  • Become entrepreneurs by drawing from their general understanding of all aspects of business
  • Ability to participate in business transactions in both the domestic and international arenas

Contact Information

Career Technical Education (CTE) Leadership and Instructional Support Office
Career and College Transition Division
California Department of Education
1430 N Street, Suite 4202
Sacramento, CA 95814

Questions:   CTE Leadership and Instructional Support | 916-322-5050
Last Reviewed: Friday, September 26, 2014

Share this Page

Recently Posted in Career Technical Education

No items posted in the last 60 days.