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Business & Marketing

Program information that prepares students for careers and/or postsecondary education in the areas of marketing, finance, accounting, information technology, entrepreneurship, and economics.

Business & Finance Sector and Marketing, Sales, and Service Sector

The primary purpose of business education is to provide instruction for and about business. Students learn the basics of personal finance, develop techniques for making wise consumer decisions, master economic principles, and learn how businesses operate. In addition, business educators play a prominent role in developing the knowledge, skills, and attitudes necessary for students to succeed in the workforce. Further, business education courses provide the impetus for students to successfully complete college programs in one of several business areas.

The multifaceted discipline of business education includes subject matter areas that focus on the core areas of business (management, marketing, finance, accounting, entrepreneurship), on factors that affect business (economics, international business, business law), on basic skills (computation and communication), and on examining business from different perspectives.

One of the most important components of business education is information technology (IT). In this critical area students learn to use computers as tools in conjunction with related software. In addition, they learn to make decisions, to produce professional documents, to communicate via the Internet, and to research topics utilizing libraries around the world.


Contact Information

Career Technical Education Leadership Office
Career and College Transition Division
California Department of Education
1430 N Street, Suite 4202
Sacramento, CA 95814

Questions:   Career Technical Education Leadership Office | 916-322-5050
Last Reviewed: Tuesday, October 3, 2023