Arts, Media, and Entertainment Industry Sector

Description

The report of the Superintendent’s Task Force on the Visual and Performing Arts titled ARTS WORK: A Call for Arts Education for All California Students, called for career awareness, career exploration, and career orientation for all students. The demand for California graduates with arts-related skills and career preparation has been steadily growing. In addition to a pressing need for artists skilled in the use of digital media and computers, there is a strong demand for producers, writers, directors, animators, lighting and sound specialists, cinematographers, and costume designers, among many arts-related career categories. Careers in the Arts, Media, and Entertainment (AME) industry sector fall within three general pathways: Media and Design Arts, Performing Arts, and Production and Managerial Arts.

The AME Industry Sector is a California Department of Education program designed to identify and develop curriculum, standards, instructional resources, and assessment strategies for teachers, students, guidance personnel, curriculum planners, and administrators. Leadership in the AME Industry Sector is fostered through partnerships with a variety of media and entertainment industry partners and key representatives from the California Community Colleges, California State Universities, and the University of California Postsecondary Education systems. The program identifies tools, resources, strategies, activities, and standards to assure that students are offered challenging, relevant academic and career-related experiences. Through on-going implementation of high quality, standards-based programs, students may access a range of sequential courses of study developing skills in various AME Industry Sector career pathways, as well as focused in-depth study of specific AME Industry Sector careers.

Arts, Media, and Entertainment Industry Sector Program Summary

Arts, Media, and Entertainment Industry Sector Pathways

• Media and Design Arts
• Performing Arts
• Production and Managerial Arts
• Game and Simulation Design

Sample of Career Technical Education Courses
Illustrates: education level, and related occupations for Media and Design Arts, Performing Arts, and Production and Managerial Arts.

Resources

• If you would like to receive AME Industry updates via e-mail notification, subscribe to the AME Industry update listserv by sending a "blank" message to join-ame-industry-update@mlist.cde.ca.gov.

  If you would like to unsubscribe from the AME Industry update listserv, send a "blank" message to
  unsubscribe-ame-industry-update@mlist.cde.ca.gov.

• California Career Technical Education Model Curriculum Standard May 2005 Edition (PDF; 2MB)
• Career Technical Education Framework for California Public Schools (PDF; 5MB)
• CTE OnLine
  A resource devoted to connecting educators and leaders to quality professional development tools.
• AME
  Industry & Education Connecting for Students Success
• The California Alliance for Arts Education
  Statewide advocacy for Arts and Arts, Media, and Entertainment education.
• AME Model Demonstration sites Leadership Institute information, and additional resources.

Professional Development

• The California Arts Project
• CCSESA Arts Initiative
  The California County Superintendents Educational Services Association supports the belief that every student needs a comprehensive curriculum.

Jack Mitchell, Education Programs Consultant

High School Innovations and Initiatives Office
Career and College Transition Division
California Department of California
1430 N Street, Suite 4202
Sacramento, CA 95814-5901