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Arts, Media, and Entertainment Industry Sector

The Arts, Media, and Entertainment Industry Sector prepares students to join the global workforce and become the creative communications leaders for the 21st century.


The report of the Superintendent’s Task Force on the Visual and Performing Arts titled ARTS WORK: A Call for Arts Education for All California Students, called for career awareness, career exploration, and career orientation for all students. The demand for California graduates with arts-related skills and career preparation has been steadily growing. In addition to a pressing need for artists skilled in the use of digital media and computers, there is a strong demand for producers, writers, directors, animators, lighting and sound specialists, cinematographers, and costume designers, among many arts-related career categories. Careers in the Arts, Media, and Entertainment (AME) industry sector fall within three general pathways: Media and Design Arts, Performing Arts, and Production and Managerial Arts.

The AME Industry Sector is a California Department of Education program designed to identify and develop curriculum, standards, instructional resources, and assessment strategies for teachers, students, guidance personnel, curriculum planners, and administrators. Leadership in the AME Industry Sector is fostered through partnerships with a variety of media and entertainment industry partners and key representatives from the California Community Colleges, California State Universities, and the University of California Postsecondary Education systems. The program identifies tools, resources, strategies, activities, and standards to assure that students are offered challenging, relevant academic and career-related experiences. Through on-going implementation of high quality, standards-based programs, students may access a range of sequential courses of study developing skills in various AME Industry Sector career pathways, as well as focused in-depth study of specific AME Industry Sector careers.

Arts, Media, and Entertainment Industry Sector Program Summary

Arts, Media, and Entertainment Industry Sector Pathways

  • Media and Design Arts
  • Performing Arts
  • Production and Managerial Arts
  • Game and Simulation Design

Sample of Career Technical Education Courses
Illustrates: education level, and related occupations for Media and Design Arts, Performing Arts, and Production and Managerial Arts.


Professional Development

Jack Mitchell, Education Programs Consultant

High School Innovations and Initiatives Office
Career and College Transition Division
California Department of California
1430 N Street, Suite 4202
Sacramento, CA 95814-5901

Questions: Jack Mitchell | | 916-319-0504 
Last Reviewed: Thursday, May 16, 2019